We're All About the Content ASIAN
Geographic covers a broad range of issues affecting the region, with stories by award-winning writers, photographers and field researchers. We are dedicated to providing content that is topical, informative and entertaining.
ASIAN
Geographic is the only regional magazine that covers cultural, social and geographical issues in a comprehensive, high-quality format. Every issue features exciting content that promotes education and knowledge that is appropriate for families and general readers. Our editorial identity is trusted and one that readers respond to.
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We Make a
Difference ASIAN
Geographic has a proven track record in supporting conservation issues in Asia, with unparalleled coverage and features on environmental concerns. Our partners include numerous environmental groups and NGOs, and we want to continue making a difference in Asia.
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We Bring Asia
to the World ASIAN
Geographic has a consistent editorial focus that is aimed at showcasing the best of Asia to the world: cultures, society, environmental issues and trends. We are proud to bring you Asia in all its beauty and complexity.
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Our Pictures
Speak a Thousand Words ASIAN
Geographic is committed to featuring Asia’s best photographers and writers. Our field editors and contributors are constantly on the lookout for the most spectacular images from the region.
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Our Numbers
Speak for Themselves ASIAN
Geographic offers efficient reach to your target markets. Our rapidly growing international readership ensures that your advertising message gets seen at the right place and time!
Distribution Circulation Print Run: 78,000 copies, of which approximately 45% is currently on a regional subscription basis.
Distribution (worldwide):
Singapore 40%
Malaysia 12%
Indonesia 7%
China & Hong Kong 5%
Brunei 3%
Philippines 3%
Taiwan 2%
Thailand 2%
Japan 1%
Australia 5%
Maldives 2%
Other countries 12%
(USA, Canada, Brazil, Mauritius, Bahrain, Abu Dhabi, Cyprus, Dubai, Turkey, Lebanon, Kuwait and Jordan)
Others 6% (On-board airlines, Hotels, Societies, VIP Terminals, Tertiary Institutions, Country Clubs, Associations, Dining Establishments, Service Apartments, Embassies, Government and Statutory Offices in the Region, AD & PR Agencies, Advertisers
and Tourist Attractions).
• Our circulation is ever-expanding and Asian Geographic is also retailed at major newsstands internationally (e.g. Brazil, Canada, Europe, Fiji, Japan, Mauritius, Noumea, Pakistan, Papua New Guinea, South Africa, South Korea, Sri Lanka, Tonga, United Kingdom, Vanuatu).
• Our subscribers currently total 43,230 from 42 countries worldwide, and is still growing.
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Reach The Audience You Want, Right Now Reader's Profile: Readership Numbers (based on a average
4-reader pass-on rate): 360,000. Many readers hold on to existing copies as reference materials and we receive many orders for back issues.
Professions
(Base: All respondents 1,813)
PMEBs, adventure seekers, naturalists and conservationists, photographers and writers, academics, lecturers and teachers, students and families, business and recreational travellers, businessmen, government officials, coming from a wide industry background.
Interests
(Base: All respondents 1,247)
Taste for adventure, international cuisines, nature and
wildlife, travel, humanitarian and social issues, fine wine, culture, investment opportunities and indigenous cultures.
Hobbies
(Base: All respondents 1,247)
Photography, sports and adventure, culture and conservation, history and travel, dining and cuisine, automobiles, cameras and related equipment, outdoor activities.
Technophiles (Base: All respondents 1,647)
Over 70% of our readers are IT-savvy, purchasing the
latest IT/technical gizmos and are well-versed in IT issues.
Associations and Clubs (Base: All respondents 947)
More than 60% belong to a country/marina club or an association.
Ages
(Base: All respondents 1,480)
12 – 20 years old
21 – 25 years old
26 – 30 years old
31 – 35 years old
36 – 40 years old
41 – 50 years old
Over 50
15% 7% 20% 24% 13%
11% 10%
Education
(Base: All respondents 1,624)
Secondary/High School
University/College
Graduate/Post Graduate
25% 32% 43%
Annual Household Income
(Base: All respondents 1,521)
Under US$25,000
US$25,000–US$50,000
US$51,000–US$75,000
US$76,000–US$100,000
US$100,000 and above
9%
27%
34%
15%
12%
Annual Personal Income
(Base: All respondents 1,521)
Under US$15,000
US$15,000–US$25,000 US$26,000–US$50,000 US$51,000–US$75,000
US$76,000–US$100,000
Above US$100,000
9% 11%
34%
19%
15% 12%
Travel Habits
(Base: All respondents 1,223)
Personal and business:
Travel frequency
1 time or less per year 10%
2 – 4 times per year 25%
4 – 6 times per year 15%
6 – 8 times per year 15%
More than 8 times per year 35%
10%
25%
15%
15%
35%
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Your Best Advertising Partner In Asia ASIAN
Geographic provides excellent opportunities for participating in sponsorship programmes that increase brand awareness. We also offer value-added marketing benefits such as credible write-ups, product reviews and interviews.
Our advertising clients come from a broad range of industries. They choose ASIAN
Geographic as their media of choice to brand, advertise and promote their products and services:
Editorial Focus: ONLY 16% Ad Space Available ASIAN
Geographic has a set ratio of only 16% advertisement space in the magazine, with the other 84% being editorial content. This allows us to concentrate on our core editorial goals while ensuring that the message of our advertising partners is not lost among too many ads.
